Today, folks are living longer and healthier and need to plan for a long retirement period. In the 1980s and 1990s, retirees needs were very different than today. There are a variety of resources designed to address the financial needs of older adults as they move through retirement. There are many resources in various categories like Aging Elderly Gerontology Retirement Amazon Affiliate.
Many companies that are not in the traditional discipline of aging are now recognizing the value of the gerontologist in this aging society. Companies are beginning to see the importance of those educated in the field. Corporations, as well as smaller businesses, are creating and adapting their goods and services to market them to the older consumer. As this process continues they are calling on the expertise of the gerontologist.
Businesses will avoid stereotypes and misunderstandings when it comes to older adults by taking advantage of gerontologists knowledge. As consumers grow older, employing a gerontologist is becoming an asset. For companies that market to the 50 and over consumers, employing a gerontologist is a huge move in the right direction. The marketing approach is markedly different for older adults than the consumer in other age groups that are targeted.
Gerontology is the social, behavioral, and biological study of aging. It is a newer discipline that is frequently confused with geriatrics which deals with the medical issues of aging. For example, they see the older person as an individual that does not appreciate being categorized as a senior citizen. Likewise they do not want to see products that are obviously marketed toward the elderly. Marketers in their 30s think that they understand older adults. It is better to rely on research and not the stereotypes and unreliable information.
Traditionally, the opportunities for employment for the gerontologist were limited to fields related to aging. These opportunities included senior services, long term care, and retirement housing. This is changing, however. For instance, insurance companies and financial investment firms employ gerontologists.
The field of technology is now using gerontologists to help improve the products used by older customers. Research is conducted with users in their eighties and nineties to ensure they have their needs met. When businesses listen to their aging consumers they are able to design products that are user friendly for older consumers.
Tablets designed especially for the aging adult work quite well since the designers pay attention to the exclusive needs of the older person. With the help of the gerontologist, businesses in various fields are given a competitive edge. Businesses are looking for ways they can change products and services that empower the older person and their family. A gerontologist understands older consumers.
Gerontologists have the knowledge and training to better serve the older consumer. Financial services such as wealth management firms, investment companies, banks, and insurance companies are targeting the older adult market. Employing gerontologists should be the practice in every field, including the medical field. While doctors and nurses may work with older adults, they see them from a medical standpoint and do not always see the social, biological, and psychological view.
Many companies that are not in the traditional discipline of aging are now recognizing the value of the gerontologist in this aging society. Companies are beginning to see the importance of those educated in the field. Corporations, as well as smaller businesses, are creating and adapting their goods and services to market them to the older consumer. As this process continues they are calling on the expertise of the gerontologist.
Businesses will avoid stereotypes and misunderstandings when it comes to older adults by taking advantage of gerontologists knowledge. As consumers grow older, employing a gerontologist is becoming an asset. For companies that market to the 50 and over consumers, employing a gerontologist is a huge move in the right direction. The marketing approach is markedly different for older adults than the consumer in other age groups that are targeted.
Gerontology is the social, behavioral, and biological study of aging. It is a newer discipline that is frequently confused with geriatrics which deals with the medical issues of aging. For example, they see the older person as an individual that does not appreciate being categorized as a senior citizen. Likewise they do not want to see products that are obviously marketed toward the elderly. Marketers in their 30s think that they understand older adults. It is better to rely on research and not the stereotypes and unreliable information.
Traditionally, the opportunities for employment for the gerontologist were limited to fields related to aging. These opportunities included senior services, long term care, and retirement housing. This is changing, however. For instance, insurance companies and financial investment firms employ gerontologists.
The field of technology is now using gerontologists to help improve the products used by older customers. Research is conducted with users in their eighties and nineties to ensure they have their needs met. When businesses listen to their aging consumers they are able to design products that are user friendly for older consumers.
Tablets designed especially for the aging adult work quite well since the designers pay attention to the exclusive needs of the older person. With the help of the gerontologist, businesses in various fields are given a competitive edge. Businesses are looking for ways they can change products and services that empower the older person and their family. A gerontologist understands older consumers.
Gerontologists have the knowledge and training to better serve the older consumer. Financial services such as wealth management firms, investment companies, banks, and insurance companies are targeting the older adult market. Employing gerontologists should be the practice in every field, including the medical field. While doctors and nurses may work with older adults, they see them from a medical standpoint and do not always see the social, biological, and psychological view.
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