Long Island SEO companies are nothing short of busy, meaning that they may not update their social media accounts until the day they're meant to be. This can make matters more taxing than they should be, which is where content calendars can come into play. Not only do these keep things organized, but they can help businesses obtain more traction online. With that said, here are a few content calendar do's & don'ts that will go a long way.
DO maintain a sense of variety. First and foremost, every content calendar you create should maintain variety. What this means is that no two posts should be the same back to back. You could share a news article one day, a blog post the next day, and an infographic after that. This is a prime example of developing calendars with variety in mind. Reputable names the likes of www.fishbat.com will tell you that this will help lead to success.
DON'T forget that a content calendar requires flexibility. If you don't know what this entails, let's say that a big news story breaks one day. The news may be relevant to your industry, so sharing it out would be a no-brainer. Instead of going ahead with the post you previously scheduled, cancel it and go with the hot news so that you can gain even more traction. You can easily repurpose the original post, meaning that your efforts won't go to waste.
DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.
DON'T let your links go untested. There are many reasons for this and they usually boil down to SEO. For instance, if you're developing a website, you want to make sure that the links that are included function as they should. If they don't, the website in question could be penalized to the point where it doesn't show up in search engine results. The same logic applies to content calendars, so make sure that all links work as they should.
DO maintain a sense of variety. First and foremost, every content calendar you create should maintain variety. What this means is that no two posts should be the same back to back. You could share a news article one day, a blog post the next day, and an infographic after that. This is a prime example of developing calendars with variety in mind. Reputable names the likes of www.fishbat.com will tell you that this will help lead to success.
DON'T forget that a content calendar requires flexibility. If you don't know what this entails, let's say that a big news story breaks one day. The news may be relevant to your industry, so sharing it out would be a no-brainer. Instead of going ahead with the post you previously scheduled, cancel it and go with the hot news so that you can gain even more traction. You can easily repurpose the original post, meaning that your efforts won't go to waste.
DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.
DON'T let your links go untested. There are many reasons for this and they usually boil down to SEO. For instance, if you're developing a website, you want to make sure that the links that are included function as they should. If they don't, the website in question could be penalized to the point where it doesn't show up in search engine results. The same logic applies to content calendars, so make sure that all links work as they should.
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For more details regarding Long Island SEO services, contact fishbat today.. Unique version for reprint here: Content Calendars & The Do's And Don'ts For Long Island SEO Success.
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