Thursday, November 30, 2017

Why Investing In Baby Boomer Entrepreneurs Makes Good Sense

By Laura Reed


Seniors, who want to go into business for themselves, face a lot of hurdles. If they need venture capital, the lenders they contact are often reluctant to offer assistance. They sometimes question the retiree's age and stamina. Bankers may believe that the global marketplace is too competitive for seniors, and they worry they won't get their investment back before the senior is permanently out of the picture. Underestimating baby boomer entrepreneurs however, can result in missed opportunities.

Seniors have decades of business experience to fall back on. Lenders may be concerned a boomer is starting a brand new career late in life, but the knowledge gained from one career can extend itself to another. Boomers remember when people had to work hard to do things the younger generation expects technology to do for them. Most seniors consider a good work ethic to be a virtue.

There are plenty of seniors who anticipated the day they were old enough to retire for years before it became a reality. Not all of them were expecting the boredom that can set in after the first few months when they have nowhere to go and nothing stimulating to do however. Getting back in the labor force begins to look better, as long as they can do something they love and in a way that suits them.

Before they begin a business venture, they think it through. Seniors will be realistic about what they can achieve and are glad for any success. They tend to have short term goals instead on long range plans. Most boomers care more about going into a line of work that involves something they are passionate about than making a lot of money.

A lot of seniors miscalculated when it came to retirement. Once into it, they realize they may outlive their savings and need extra money to get them through. A business venture is can be a good option for these boomers. Others just want to get back into the working world where they are recognized for their accomplishments and talents.

Potential investors should consider the fact that boomers don't have the distractions that younger entrepreneurs often face. Seniors have already raised their families and been through all the childhood ailments and problems that keep young parents away from work. Boomers are ready to focus on the job at hand without having to worry about children and house payments.

Once they get the capital a lot of young entrepreneurs ignore the concerns of their investors. Older business owners understand those concerns and go out of their way to address them. These are people who have spent years in budget negotiations, annual planning meetings, and have learned how to deal with money partners. Repaying loans on time with interest is nothing new to them.

Some seniors would shudder at the idea to returning to the workforce. They feel they have earned the right to sleep late and putter in their gardens or catch planes flying to the far corners of the earth. Another segment of this group loves the challenge of creating a viable business that stimulates their creativity.




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