Tuesday, July 5, 2016

How To Choose An Option For Brochure Printing That Is Eco Friendly

By Christopher Bailey


The printing industry has come under intense pressure in recent times to reduce processes which damage the environment. Brochure printing is one of the areas currently undergoing serious adjustments to conform to demands by customers in this respect. When planning to come up with a start-up, you need to factor in these requirements since they are a major determinant of your future success. You will achieve brochure printing that is eco friendly in a number of ways.

Traditional methods have used inks derived from petroleum products. These petroleum based inks produce what are referred to as organic volatile compounds which are extremely harmful to the environment. They react with environmental gases and lead to smog formation. Smog is a well-known environmental hazard and may even trigger asthmatic attacks. Consider using vegetable based alternatives which have proved to produce quality prints as well.

The other area which a business needs to consider carefully is the type of paper being used in the form. The two main options that exist are virgin and recycled paper. Virgin paper is that which is derived from trees directly which means it is a direct contributor of deforestation. As the name suggests, recycled paper is derived from paper which has been used before.

Water is an important natural resources which should be used carefully. Without recycling, estimates indicate about 65% of water used in a printing firm goes to waste. Adopt a water recycling system in which as little water as possible is used. Efforts should also be made to ensure effluent is well treated so that it does not pollute the water reservoirs into which it is released.

Fossil fuels are a leading source of carbon emissions and their use should be minimized as much as possible. Efforts should be directed at replacing the petroleum based sources with the renewable sources (such as solar and wind). Replace old inefficient equipment with which which will give you the greatest output for every unit of electricity used. This can be done progressively over time.

There are two main printer types one can choose from. The analogue printer has been in existence for many years. While the cost per page is quite low, other costs such as those associated with making printing plates eventually inflate it. The digital printer is fairly new and is quickly replacing the analogue type. In spite of the higher per page printing cost, the quality of brochures is better.

Design your brochure in a manner which ensures the number of pages are as few as possible. This is done by restricting yourself to the key message and providing references for any other information which may be needed. There are two main benefits when such a design is used: lower production costs and conservation of trees due to a lower demand for paper.

To implement a sustainable brochure printing process is not an easy task. It involves the entire supply chain; from the manufactures of raw materials to the end consumer as well as any intermediaries within the chain. The primary objective is reducing waste age and minimizing environmental degradation.




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